Account association has always been the biggest headache for cross-border e-commerce and social media marketing practitioners. Sometimes it is clear that the browser data has been cleaned up, but the association still occurs after logging in to other accounts. In fact, the account association is not as mysterious as we thought, and the law of the platform judging the account association is also traceable.
The main means for the platform to determine the account association –browser fingerprint tracking.
Take Amazon, a cross-border e-commerce platform, for example. It is also the most widely used platform for browser fingerprint tracking technology. It adopts a means of network wide cross screen tracking. This technology can help advertisers locate users and realize precision marketing in the digital advertising industry.
Amazon analyzes and tracks users’ online behavior and trajectory by implanting a tracking code. And in this process, the platform can easily obtain the unique browser fingerprint of each user, which can be used as the main basis to determine whether the account is associated.
In order to solve this problem, many cross-border e-commerce practitioners began to look for ways to prevent association of multiple accounts from the perspective of browsers. At present, the way with high utilization rate is to use virtual browser to prevent accounts association.
Lalicat virtual browser can provide users with different browser fingerprints through the creation of multiple environments, which means that we can have multiple “user identities” to access the website. In this way, even if we log in to multiple accounts with one computer, the platform cannot determine that the account belongs to the same user, so Association will not occur naturally. In addition, Lalicat virtual browser also has batch management function, which is convenient for users to synchronize multiple accounts.
Application of virtual browser
(1) Cross border e-commerce platforms (Amazon, eBay, Wish, Lazada, Shopify, Shopee)
Multi store management to prevent accounts association.
(2) Social media marketing (Facebook, Instagram, Twitter, TikTok)
Batch registration account, marketing account, batch operation of multiple accounts.
(3) International payment platform (PayPal, Bitcoin, etc.)
This kind of financial related payment platform has strict risk control and high requirements for the browser environment. It is necessary to provide a safe, long-term and stable environment for the account.