Calligraphy

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Shropshire Honey Project
I have been commissioned for designing label for a honey brand just after I finished my Masters in Graphic Design. It was a very exciting project as it had an application to my MA research and I had an oppurtunity to deal with the work professionally.

• Duties included - design treatment for honey glass
jar labeling
• Advice on origination, printing and production of
finished label designs

MA Graphic Design (2006)
“Where a Package Design can really come to life and speak to a customer, is by asking it to tell a story. A successful package has to do a lot more than just blurt out what’s inside the box.”
-Steven Addis, Principal
‘Brutten&Addis’-Strategy&Design firm, California.

My MA Graphic Design Research revolved around
studying the role of calligraphy in today’s digital age.
It is about looking at the application of calligraphy in different media, understanding its authenticity, its aura
and the impact it has on the visual language.
My project was about designing packages for handmade
confectionaries & chocolates using calligraphy as a tool for emotional design.

Inspirations
The illustrated pictures are part of my visual research and inspirations to my Calligraphic logo - Indulgence

MA Project featured on WGSN (2007)
I consider myself to be fortunate to have ny final MA prject featured on WGSN - the world's leading fashion and style forecaster that highlights latest events as well.

Download full report

Tigerprint Competitions
I love participating in competitions (provided I've some spare time). I've always had competitive spirit since childhood. www.tigerprint.com holds competitions every month on various subjects. I have participated in few
of them.

The featured piece of calligraphy is the image selected
as one of the runners-up amongst 200 entries for
'Best-of-British' Competition.

http://tigerprint.typepad.com/competition/page/2/

Pen People UK
Pen People is basically magazine designed for enthusiastic calligraphers, publishes every quarter.
As a part of my MA Research, I had subscribed to this magazine and the illustrated image is the piece of calligraphy published in the November edition of Pen People UK.

http://www.penpeople.org.uk/gallery/2006_Nov/oworld.htm

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